Because what’s unseen can still be there.
Funding the breast MRIs mammograms miss.
Dense breast tissue can hide cancer on a mammogram. Giving Pink exists to close that gap, so no woman is told she’s clear when cancer is still there.
1 in 5 breast tumors still go undetected on traditional imaging.
It started with one MRI
In 2024, our founder Maegen’s early detection story became a second chance. Today she is turning that experience into purpose, raising awareness about dense breast tissue and the importance of advanced screening like MRI.
“If you have dense breasts, push for an MRI because what’s unseen can still be there.”
Maegen Kusecek, Founder
What your mammogram may not show
Dense breast tissue is common, and it can hide cancer on a mammogram.
What dense means
More glandular tissue and less fat. On a mammogram, dense tissue shows up white.
How common it is
40 to 50% of women over 40 have dense breasts.
Why it matters
Tumors show up white too. Added screening, such as an MRI, may find what a mammogram misses.
Spread the pink
There are many ways to make a difference in the fight against breast cancer.
- Donate One-time and recurring giving is coming soon.
- Volunteer Help with events, awareness campaigns and office support.
- Fundraising & events Pouring for a Purpose with 3 Sons Brewing is coming this December.
- Advocacy Awareness campaigns that promote early detection and access to care.
Our Pink Partners
Thank you to the partners and sponsors standing with us.
Go Pink Challenge · Candycopia · 3 Sons Brewery Co.
Donations are coming soon
We’re putting the finishing touches on online giving. Want to know the moment it opens? Send us a note and we’ll keep you posted.